Misleading practices included:
Representative Accounts : Selecting a top-performing portfolio to represent the firm’s overall investment results for a specific mandate.
Survivorship Bias : Presenting an “average” performance history that excludes portfolios whose poor performance was weak enough to result in termination of the firm.
Varying Time Periods : Presenting performance for a selected time period during which the mandate produced excellent returns or out-performed its benchmark—making comparison with other firms’ results difficult or impossible.
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