With the five-step model - Attention, Interest, Desire, Conviction, and Action (Closing), the whole approach is very manipulative and adversarial. It also takes a lot of time, a lot of energy and a ton of practice. It's also difficult to do without offending the prospect. And what's most offensive to prospects is that the salesperson does almost all of the talking. In this play, the customer's only role is answering yes to rhetorical questions.