Interest A lot of time is wasted trying to get uninterested people interested, and in boring people who are already interested. More importantly, there are a lot of interested people who won't act. The prospect's level of interest is meaningless. What counts is whether your prospect wants what you have to sell.
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Redemption - (no access) - HighProbabilitySelling_eBook - Copy backup No Edits.pdf, p29
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