Most businesses do a bland-to-terrible job of customer service. They make the really good companies stand out, and that’s the kind of business you should create. Really savvy marketers have a rule: For fastest revenue growth, look for businesses with an existing, installed base of customers. It’s smart advice.
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Redemption - (no access) - [David_Lindahl,_Jonathan_Rozek]_The_Six-Figure_Sec(b-ok.org).pdf, p16
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