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While you’re holding the property, it’s important that you are always raising rents. We call this pushing rents. If you’re in the right market at the right time, rents should be rising. Every time you rent a vacant unit or do a lease renewal, raise the rents to whatever the market will bear. Doing this will increase your net operating income. That, in turn, will increase the value of your property. If you are disciplined at this, you will see your equity increase very rapidly.
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owner: Redemption - (no access) - [David_Lindahl]_Multi-Family_Millions_How_Anyone_(b-ok.org).pdf, p65


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