For a repositioning to be successful, you must first change the per- ception of the property in the eyes of both the current tenant base and the community. By changing the appearance of the outside of the property, you’ve taken the first highly visible step to changing that perception. You also put up big banners that say Under New Management, and New Management, New Attitude.
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Redemption - (no access) - [David_Lindahl]_Multi-Family_Millions_How_Anyone_(b-ok.org).pdf, p68
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