Edmonton pop singer Ruth B — short for Berhe — is quick to admit she owes a lot of her career to Vine. And though the short-length social video app has withered away, Berhe's career has just fully blossomed.
The 21-year-old got her big break posting six-second song snippets she shot in her bedroom to Vine. The snippets took off and helped her form her breakthrough hit single Lost Boy, which now has more than 52 million views on YouTube.
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