Funders: Seek Rewards

While creators seek funds, funders seek rewards, often in the form of tangible products and/or services. A funder who funded an iPad accessory noted: “I like to buy things that I can play with.” Funders refer to the transaction as “buying,” “getting,” “giving.” A funder who contributed funds to a project that employed local women in a Chilean community commented: “I like that I get something sent to me. I know it’s small, but like, I enjoyed getting a postcard and a CD…I’m looking forward to getting a DVD if the project actually comes to fruition.”