Consistent with prior marketing research, identity influences what actions people take and why they give [27]. People support efforts that are consistent with their identity – in this case the identity of helping others and supporting causes. In this way, crowdfunding influences the type of ideas that are realized, allowing for smaller niche markets.
If you want to change selection, open document below and click on "Move attachment"
pdf
owner: supersrdjan - (no access) - crowdfunding motivation.pdf, p7
Summary
status
not read
reprioritisations
last reprioritisation on
suggested re-reading day
started reading on
finished reading on
Details
Discussion
Do you want to join discussion? Click here to log in or create user.