"I'm watching your eyes when you talk. And every time you think, they go down and to the left. That means you're a kinesthetic person. You're someone who lives in her feelings." "Oh my God," she said. "That's totally true." Of course it was. It was one of the value-demonstrating routines I'd de- veloped. The eye goes to one of seven different positions when someone thinks: Each position means the person is accessing a different part of their brain.