#story-brand
Just because a tagline sounds great or a picture on a website grabs the eye, that doesn’t mean it helps us enter into our customers’ story. In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.
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Summary
| status | not read | | reprioritisations | |
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| last reprioritisation on | | | suggested re-reading day | |
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Details