Make customers see you as the guide, but they still aren’t going to make a purchase. Why? Because we haven’t laid out a simple plan of action they can take. People are looking for a philosophy they can embody or a series of steps they can take to solve their problems.
| status | not read | reprioritisations | ||
|---|---|---|---|---|
| last reprioritisation on | suggested re-reading day | |||
| started reading on | finished reading on |