Characters only take action after they are challenged by an outside force. This principle is true in story because it’s true in life. A call to action involves communicating a clear and direct step our customer can take to overcome their challenge and return to a peaceful life.
| status | not read | reprioritisations | ||
|---|---|---|---|---|
| last reprioritisation on | suggested re-reading day | |||
| started reading on | finished reading on |