Stories live and die on a single question: What’s at stake? If nothing can be gained or lost, nobody cares. Will the guy get the girl, or will he be lonely and filled with self-doubt? These are the kinds of questions in the minds of a story-hungry audience.
If there’s nothing at stake in whether or not I buy your product, I’m not going to buy your product. After all, why should I?
Simply put, we must show people the cost of not doing business with us.
| status | not read | reprioritisations | ||
|---|---|---|---|---|
| last reprioritisation on | suggested re-reading day | |||
| started reading on | finished reading on |