Special Sauce Element
#Branding
A couple of hamburger patties and a slice of cheese on a bun are just that—until you add “special sauce.” Then suddenly it’s a Big Mac: the biggest, best-selling juggernaut in fast food history. So what’s your special sauce? In a world of Whoppers, what makes you a Big Mac? Identifying the “special sauce factor” is the key to building your brand.
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Summary
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Details