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When developing your content strategy, ask yourself:

  • Is this topic interesting to the target persona?
  • Does this piece address their pain points?
  • Is this the format in which they like to consume their content?
  • Do they trust the way you’re presenting or are they unsure whether they should click?
  • Is this tone appropriate for the subject matter and reader?
  • Does this content have a purpose?

You should be answering “Yes” to all of those questions before you publish something.

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