#Branding
Online, a brand has the ability to know enough about their customer’s history that they can automatically create segmented, personalized experiences for them. If, for example, a customer bought three fly fishing rods from a sporting goods website, that should inform the types content you provide, which pages and products you show them, and which special offers you email them.
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Open it data-bubo-id="temp-selection">Online, a brand has the ability – nay, the obligation – to know enough about their customer’s history that they can automatically create segmented, personalized experiences for them. If, for example, a customer bought three fly fishing rods from a sporting goods website, that should inform the types content you provide, which pages and products you show them, and which special offers you email them.<span> This is why it’s so important, when creating an inbound marketing campaign, to make sure that your site provides: 1) lots of content, and 2) targeted content. Providing content on a wid Summary
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