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#a-character #comunicacion #marketing #principle-4-customers-dont-take-action-unless-they-are-challenged #story-brand
There should be a “Buy Now” button in the top right corner of your website, and it shouldn’t be cluttered with a bunch of other buttons. The same call to action should be repeated above the fold and in the center of your website, and again and again as people scroll down the page. It’s true we don’t want to constantly beat our customers over the head with direct calls to action but is very rare that someone oversells.
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StoryBrand Principle Five: Customers do not take action unless they are challenged to take action.
There should be a “Buy Now” button in the top right corner of your website, and it shouldn’t be cluttered with a bunch of other buttons. The same call to action should be repeated above the fold and in the center of your website, and again and again as people scroll down the page. It’s true we don’t want to constantly beat our customers over the head with direct calls to action but is very rare that someone oversells. There are two kinds of calls to action: Direct calls to action. “buy now,” “schedule an appointment,” or “call today.” transitional calls to action. They deepen the relationship. A dire


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