In our marketing collateral, we always want to have a direct call to action and a transitional call to action.
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StoryBrand Principle Five: Customers do not take action unless they are challenged to take action. nal calls to action can be used to “on-ramp” potential customers to an eventual purchase. Inviting people to watch a webinar or download a PDF are good examples of transitional calls to action. <span>In our marketing collateral, we always want to have a direct call to action and a transitional call to action. DIRECT CALLS TO ACTION Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including
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