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#a-character #comunicacion #marketing #principle-4-customers-dont-take-action-unless-they-are-challenged #story-brand

DIRECT CALLS TO ACTION

Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including direct calls to action in every team member’s e-mail signature, and if you really want to get the point across, on all your business cards.

Examples of direct calls to action are

  • Order now
  • Call today
  • Schedule an appointment
  • Register today
  • Buy now
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StoryBrand Principle Five: Customers do not take action unless they are challenged to take action.
tch a webinar or download a PDF are good examples of transitional calls to action. In our marketing collateral, we always want to have a direct call to action and a transitional call to action. <span>DIRECT CALLS TO ACTION Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including direct calls to action in every team member’s e-mail signature, and if you really want to get the point across, on all your business cards. Examples of direct calls to action are Order now Call today Schedule an appointment Register today Buy now TRANSITIONAL CALLS TO ACTION A good transitional call to action can do three powerful things for your brand: Stake a claim to your territory. If you want to be known as the leader in a


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