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#a-character #comunicacion #marketing #principle-3-customers-trust-a-guide-who-has-a-plan #story-brand

THE PROCESS PLAN

The first kind of plan is a process plan. How many steps should a process plan have?. The answer varies but at least three and no more than six. If doing business with you requires more than six steps, break down those steps into phases and describe the phases.

If you’re selling an expensive product, you might break down the steps like this:

  1. Schedule an appointment.
  2. Allow us to create a customized plan.
  3. Let’s execute the plan together.

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StoryBrand Principle Four: Customers trust a guide who has a plan.
, give them a title that will increase the perceived value of your product or service. Your agreement plan might be titled the “customer satisfaction agreement” or even “our quality guarantee.” <span>THE PROCESS PLAN The first kind of plan is a process plan. How many steps should a process plan have?. The answer varies but at least three and no more than six. If doing business with you requires more than six steps, break down those steps into phases and describe the phases. If you’re selling an expensive product, you might break down the steps like this: Schedule an appointment. Allow us to create a customized plan. Let’s execute the plan together. THE AGREEMENT PLAN An agreement plan is best understood as a list of agreements you make with your customers to help them overcome their fear of doing business with you. It can work to clarify shared valu


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