Do you want BuboFlash to help you learning these things? Or do you want to add or correct something? Click here to log in or create user.



#a-character #comunicacion #marketing #principle-3-customers-trust-a-guide-who-has-a-plan #story-brand

THE AGREEMENT PLAN

An agreement plan is best understood as a list of agreements you make with your customers to help them overcome their fear of doing business with you. It can work to clarify shared values between our customers and us.

Unlike a process plan, an agreement plan often works in the background. Agreement plans do not have to be featured on the home page of your website (though they could be), but as customers get to know you, they’ll sense a deeper level to your service and may realize why when they finally encounter your agreement plan.

The best way to arrive at an agreement plan is to list all the things your customer might be concerned about as it relates to your product or service and then counter that list with agreements that will alleviate their fears.

If you want to change selection, open document below and click on "Move attachment"

StoryBrand Principle Four: Customers trust a guide who has a plan.
ibe the phases. If you’re selling an expensive product, you might break down the steps like this: Schedule an appointment. Allow us to create a customized plan. Let’s execute the plan together. <span>THE AGREEMENT PLAN An agreement plan is best understood as a list of agreements you make with your customers to help them overcome their fear of doing business with you. It can work to clarify shared values between our customers and us. Unlike a process plan, an agreement plan often works in the background. Agreement plans do not have to be featured on the home page of your website (though they could be), but as customers get to know you, they’ll sense a deeper level to your service and may realize why when they finally encounter your agreement plan. The best way to arrive at an agreement plan is to list all the things your customer might be concerned about as it relates to your product or service and then counter that list with agreements that will alleviate their fears. <span>


Summary

statusnot read reprioritisations
last reprioritisation on suggested re-reading day
started reading on finished reading on

Details


Discussion

Do you want to join discussion? Click here to log in or create user.