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THE AGREEMENT PLAN
An agreement plan is best understood as a list of agreements you make with your customers to help them overcome their fear of doing business with you. It can work to clarify shared values between our customers and us.
Unlike a process plan, an agreement plan often works in the background. Agreement plans do not have to be featured on the home page of your website (though they could be), but as customers get to know you, they’ll sense a deeper level to your service and may realize why when they finally encounter your agreement plan.
The best way to arrive at an agreement plan is to list all the things your customer might be concerned about as it relates to your product or service and then counter that list with agreements that will alleviate their fears.