Do you want BuboFlash to help you learning these things? Or do you want to add or correct something? Click here to log in or create user.



STORYBRAND PRINCIPLE THREE: CUSTOMERS AREN’T LOOKING FOR ANOTHER HERO; THEY’RE LOOKING FOR A GUIDE.
#a-character #comunicacion #marketing #principle-2-internal-and-external-problems #story-brand #three-levels-of-conflict

AUTHORITY

People ask theirselves two questions subconsciously when meeting someone new:

  • “Can I trust this person?” and
  • “Can I respect this person?”

Authority really means competence. As customers view our websites, commercials, or e-mails, they simply want to check off a box in the back of their minds that gives them confidence in our ability to help them. Testimonials give potential customers the gift of going second. Three testimonials is enough. It won’t take long for a customer to trust you, so keep a testimonial brief. It won’t take long for a customer to trust you, so keep a testimonial brief.

Statistics

A simple statement like the e-mail marketing platform Infusionsoft’s “125,000 users trust [our] award-winning automation software” is all your potential customer needs. For B2B product or service, place logos of known businesses you’ve worked with in your marketing collateral.

If you want to change selection, open document below and click on "Move attachment"

STORYBRAND PRINCIPLE THREE: CUSTOMERS AREN’T LOOKING FOR ANOTHER HERO; THEY’RE LOOKING FOR A GUIDE.
tomer realizes they have a lot in common with a brand, they fill in all the unknown nuances with trust. Customers batch their thinking, meaning they’re thinking in “chunks” rather than details. <span>AUTHORITY People ask theirselves two questions subconsciously when meeting someone new: “Can I trust this person?” and “Can I respect this person?” Authority really means competence. As customers view our websites, commercials, or e-mails, they simply want to check off a box in the back of their minds that gives them confidence in our ability to help them. Testimonials give potential customers the gift of going second. Three testimonials is enough. It won’t take long for a customer to trust you, so keep a testimonial brief. It won’t take long for a customer to trust you, so keep a testimonial brief. Statistics A simple statement like the e-mail marketing platform Infusionsoft’s “125,000 users trust [our] award-winning automation software”6 is all your potential customer needs. For B2B product or service, place logos of known businesses you’ve worked with in your marketing collateral. <span>


Summary

statusnot read reprioritisations
last reprioritisation on suggested re-reading day
started reading on finished reading on

Details


Discussion

Do you want to join discussion? Click here to log in or create user.