The bounce rate is a website analytics metric that represents the percentage of visitors who entered a site and left without viewing any other pages within the same session. It doesn’t matter how long the visitor was on the page or how they left, though.

Of course, if you have a one-page website or a specific landing page for an event or product, the bounce rate should not be something for you to consider, as there are no other pages for the user to visit.

What % is a good bounce rate?

To keep it short and simple: when the bounce rate goes high it’s bad and when it goes low it’s good.
Here are some reasons that might lead to a high bounce rate:

• slow loading pages
• low-quality content
• bad user experience
• technical problems
• or all of these mixed together