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#marketing #principle-7-tell-people-how-your-brand-changes-them #resumir #story-brand

KEEP IT SIMPLE

The idea behind the success module in the SB7 Framework is that we offer to close a story loop. Human beings are looking for resolutions to their external, internal, and philosophical problems, and they can achieve this through, among other things, status, self-realization, self-acceptance, and transcendence. If we can help people achieve these things, make this a core aspect of our brand promise.

Offering to close a story loop is much more simple than you think. Even the inclusion of smiley, happy people on your website is a strong way to offer the closing of a story loop. If you sell rugs, a successful resolution might be a beautiful floor or a room that finally feels finished.

The important idea is that we need to show repeatedly how our product or service can make somebody’s life better. If we don’t tell people where we’re taking them, they won’t follow. This is the human desire to transform. Everybody wants to change. Everybody wants to be somebody different, somebody better, or, perhaps, somebody who simply becomes more self-accepting. Brands that participate in the identity transformation of their customers create passionate brand evangelists.

You are helping them become wiser, more equipped, more physically fit, more accepted, and more at peace. Your brand participates in our customers’ transformation.

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StoryBrand Principle Seven: Never assume people understand how your brand can change their lives. Tell them.
data-bubo-id="temp-selection">KEEP IT SIMPLE The idea behind the success module in the SB7 Framework is that we offer to close a story loop. Human beings are looking for resolutions to their external, internal, and philosophical problems, and they can achieve this through, among other things, status, self-realization, self-acceptance, and transcendence. If we can help people achieve these things, make this a core aspect of our brand promise. Offering to close a story loop is much more simple than you think. Even the inclusion of smiley, happy people on your website is a strong way to offer the closing of a story loop. If you sell rugs, a successful resolution might be a beautiful floor or a room that finally feels finished. The important idea is that we need to show repeatedly how our product or service can make somebody’s life better. If we don’t tell people where we’re taking them, they won’t follow. This is the human desire to transform. Everybody wants to change. Everybody wants to be somebody different, somebody better, or, perhaps, somebody who simply becomes more self-accepting. Brands that participate in the identity transformation of their customers create passionate brand evangelists. You are helping them become wiser, more equipped, more physically fit, more accepted, and more at peace. Your brand participates in our customers’ transformation.<span> SMART BRANDS DEFINE AN ASPIRIATIONAL IDENTITY The aspirational identity of a Gerber Knife customer is that they are tough, adventurous, fearless, action oriented, and competent to do a


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