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#marketing #principle-7-tell-people-how-your-brand-changes-them #resumir #story-brand

HOW DOES YOUR CUSTOMER WANT TO BE DESCRIBED BY OTHERS?

The best way to identify an aspirational identity that our customers may be attracted to is to consider how they want their friends to talk about them. If you offer executive coaching, your clients may want to be seen as competent, generous, and disciplined. Once we know who our customers want to be, we will have language to use in our marketing material.

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StoryBrand Principle Seven: Never assume people understand how your brand can change their lives. Tell them.
data-bubo-id="temp-selection">HOW DOES YOUR CUSTOMER WANT TO BE DESCRIBED BY OTHERS? The best way to identify an aspirational identity that our customers may be attracted to is to consider how they want their friends to talk about them. If you offer executive coaching, your clients may want to be seen as competent, generous, and disciplined. Once we know who our customers want to be, we will have language to use in our marketing material.<span> A GUIDE OFFERS MORE THAN A PRODUCT AND A PLAN Leaders who care more about changing lives than they do about selling products sell more. Dave Ramsey and his team at Ramsey Solutions. Wha


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