24 TAKE THE LINE OF LEAST EXPECTATION: THE ORDINARY-EXTRAORDINARY STRATEGY
#33-strategies-of-war #Part-V-Unconventional-Warfare #robert-green #strategy
People expect your behavior to conform to known patterns and conventions. Your task as a strategist is to upset their expectations. First do something ordinary and conventional to fix their image of you, then hit them with the extraordinary. The terror is greater for being so sudden. Sometimes the ordinary is extraordinary because it is unexpected.