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investing funds for behaviour change through IEC (Information, Education and Communication) ­exercise, training masons to promote retrofitting of toilets and panchayat pradhans in what needs to be done to sustain ODF status.
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SBM 2.0 focussed on ODF sustainability: Govt
be over,” Shekhar said. SBM 2.0 will now be focussed on sustaining ODF, Shekhar said. “Having invested such huge public money in sanitation, no government would like to see it fail. So, we are <span>investing funds for behaviour change through IEC (Information, Education and Communication) ­exercise, training masons to promote retrofitting of toilets and panchayat pradhans in what needs to be done to sustain ODF status. However, experts raised questions on the government’s IEC exercise in helping to bring behavioural change among sustained toilet use. The government should make a paradigm shift from IE


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