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government’s IEC exercise in helping to bring behavioural change among sustained toilet use.
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SBM 2.0 focussed on ODF sustainability: Govt
and Communication) ­exercise, training masons to promote retrofitting of toilets and panchayat pradhans in what needs to be done to sustain ODF status. However, experts raised questions on the <span>government’s IEC exercise in helping to bring behavioural change among sustained toilet use. The government should make a paradigm shift from IEC to BCC (behaviour change communication) approach, which stems out of disciplinary science, said Ruhi Saith from Oxford Policy Manage


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