While IEC collects information the use of toilets, BCC talks about underlying factors of why they are not using the toilets and tries to address them through behavioural science.
“BCC and IEC would both address barriers, but the difference is that behaviour change approach focuses on how to put the message across and make environment more conducive for people to access and use toilets,” Saith said.
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SBM 2.0 focussed on ODF sustainability: Govte. The government should make a paradigm shift from IEC to BCC (behaviour change communication) approach, which stems out of disciplinary science, said Ruhi Saith from Oxford Policy Management. <span>While IEC collects information the use of toilets, BCC talks about underlying factors of why they are not using the toilets and tries to address them through behavioural science. “BCC and IEC would both address barriers, but the difference is that behaviour change approach focuses on how to put the message across and make environment more conducive for people to access and use toilets,” Saith said. Meanwhile, Shekhar highlighted the ministry’s four pillars for ODF sustainability in SBM 2.0 as: Sustaining investment on ODF, A faecal sludge management dedicated programme, which will Summary
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