“ But, if som eone perceives tha t ever ything’ s goin g to be ok (certainty) and they don ’t kno w what ’ s going t o hap pen next (uncertainty), then they experience excitemen t. If y ou go t back on this new roller coast er but yo u saw tha t the whole thing had chan ged, there wer e loops, turns, twists a nd tunnels, ho w would yo u feel then?” “I w ould feel safe a nd sec ure, kno wing tha t ever ything’ s going t o be okay bu t excit ed be cause I wo uldn ’ t know wha t ’ s go ing to ha ppen next. ”

That’s right. And this is what she’s looking for--certainty and uncertainty. That feeling that everything’s going to be okay, that she’s safe, that she’s protected, but at the same time, that she’s going on an adventure, somewhere known where she doesn’t know what’s going to happen next. This is what separates that guy from every other guy out there. It’s all in the way he makes her feel. How much time do you think women would want to spend around you if you could give them that feeling all the time? How much time do you think you’d have to spend learning lines, structures, routines, techniques, and all that other stuff that’s supposedly so important?”