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Richard Koch's The Star Principle: the Business of Winning
If you lack the resources to found or invest in a business, try your utmost to find a star business and go to work for them – the ‘first 20 people’ in on the ground floor can reap the benefits later on by getting shares or options. What’s more, working for a star business is much more fun and a much better learning experience than working for big corporates.
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Change My Worldview: Richard Koch's The Star Principle: the Business of Winning
direct your efforts elsewhere. If you are an investor, look for embryonic star businesses that you can back, where you can have an active say in their management (and ensure they remain stars). <span>If you lack the resources to found or invest in a business, try your utmost to find a star business and go to work for them – the ‘first 20 people’ in on the ground floor can reap the benefits later on by getting shares or options. What’s more, working for a star business is much more fun and a much better learning experience than working for big corporates. Koch exhorts every reader to try one of these three: found, invest in or work for a star business. “Between 95% and 99% of businesses are not stars. For every 20 ideas you have, you can


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