To use the chart, analysts plot a
scatter graph to rank the business units (or products) on the basis of their relative
market shares and growth rates.
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Growth–share matrix - Wikipediafolio analysis. Contents 1 Overview 2 Practical use 2.1 Relative market share 2.2 Market growth rate 2.3 Critical evaluation 2.4 Misuse 2.5 Alternatives 3 Other uses 4 References Overview[edit] <span>To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates. Cash cows is where a company has high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They Summary
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