To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows. High growth products require cash inputs to grow. Low growth products should generate excess cash. Both kinds are needed simultaneously.
— Bruce Henderson
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Growth–share matrix - Wikipedias whose high share and high growth assure the future; cash cows that supply funds for that future growth; and question marks to be converted into stars with the added funds. Practical use[edit] <span>To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows. High growth products require cash inputs to grow. Low growth products should generate excess cash. Both kinds are needed simultaneously. — Bruce Henderson[7] For each product or service, the 'area' of the circle represents the value of its sales. The growth–share matrix thus offers a "map" of the organization's product (or service) strengths Summary
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