As originally practiced by the Boston Consulting Group,[11] the matrix was used in situations where it could be applied for graphically illustrating a portfolio composition as a function of the balance between cash flows.[3] If used with this degree of sophistication its use would still be valid. However, later practitioners have tended to over-simplify its messages.[ citation needed ] In particular, the later application of the names (problem children, stars, cash cows and dogs) has tended to overshadow all else—and is often what most students, and practitioners, remember.
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Growth–share matrix - Wikipedia matrix had lower shareholder returns. There are further criticisms to the BCG Matrix. The Matrix defines dogs as having low market share and relatively low market growth rate.[10] Misuse[edit] <span>As originally practiced by the Boston Consulting Group,[11] the matrix was used in situations where it could be applied for graphically illustrating a portfolio composition as a function of the balance between cash flows.[3] If used with this degree of sophistication its use would still be valid. However, later practitioners have tended to over-simplify its messages.[citation needed] In particular, the later application of the names (problem children, stars, cash cows and dogs) has tended to overshadow all else—and is often what most students, and practitioners, remember. Such simplistic use contains at least two major problems: 'Minority applicability'. The cashflow techniques are only applicable to a very limited number of markets (where growth is rela Summary
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