The simple behavioral story which sits at the core of BTYD models – while ”alive”, customers make purchases until they drop out – gives these models robust predictive power, especially on the aggregate [...] level, and over a long time horizon.
Answer
cohort
status
not learned
measured difficulty
37% [default]
last interval [days]
repetition number in this series
0
memorised on
scheduled repetition
scheduled repetition interval
last repetition or drill
Parent (intermediate) annotation
Open it le behavioral story which sits at the core of BTYD models – while ”alive”, customers make purchases until they drop out – gives these models robust predictive power, especially on the aggregate <span>cohort level, and over a long time horizon. <span>