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on 18-May-2025 (Sun)

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Flashcard 7702257470732

Tags
#recurrent-neural-networks #rnn
Question
customer defection in non-contractual business settings is by definition unobserved by the firm and thus needs to be indirectly [...] from past transaction
Answer
inferred

statusnot learnedmeasured difficulty37% [default]last interval [days]               
repetition number in this series0memorised on               scheduled repetition               
scheduled repetition interval               last repetition or drill

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customer defection in non-contractual business settings is by definition unobserved by the firm and thus needs to be indirectly inferred from past transaction

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Annotation 7702259567884

#feature-engineering #lstm #recurrent-neural-networks #rnn
Customers tend to remember past events, at least partially. Hence, the effects of marketing actions tend to carry-over into numerous subsequent periods
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last reprioritisation on suggested re-reading day
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Parent (intermediate) annotation

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campaign is over, and the customer has made her decision to respond or not. An advertising campaign or customer retention program can impact customers' behaviors for several weeks, even months. <span>Customers tend to remember past events, at least partially. Hence, the effects of marketing actions tend to carry-over into numerous subsequent periods <span>

Original toplevel document (pdf)

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