Contrary to subscription-based or contractual settings where customer ‘‘[...]” events are directly observable, customer defection in non-contractual business settings is by definition unobserved by the firm and thus needs to be indirectly inferred from past transaction behavior (Reinartz & Kumar, 2000; Gupta et al., 2006).
Answer
churn
status
not learned
measured difficulty
37% [default]
last interval [days]
repetition number in this series
0
memorised on
scheduled repetition
scheduled repetition interval
last repetition or drill
Parent (intermediate) annotation
Open it Contrary to subscription-based or contractual settings where customer ‘‘churn” events are directly observable, customer defection in non-contractual business settings is by definition unobserved by the firm and thus needs to be indirectly inferred from past trans