retailers observe the clickstream data from a panel of customers and use the history of customers' browsing behavior to make predictions about browsing behaviors, purchasing propensities, or consumer interest
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Open it Clickstream Data Online retailers routinely use clickstream data to predict online customer behavior. These retailers observe the clickstream data from a panel of customers and use the history of customers' browsing behavior to make predictions about browsing behaviors, purchasing propensities, or consumer interests. Marketing academics have leveraged the clickstream data of a single website to model the evolution of website-visit behavior (Moe & Fader, 2004a) and purchase-conversion behavior