Park and Fader (2004) leveraged internet clickstream data from multiple websites, such that relevant information from one website could be used to explain behavior on the other
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Open it Park and Fader (2004) leveraged internet clickstream data from multiple websites, such that relevant information from one website could be used to explain behavior on the other. The LSTM neural network would be well-suited for modeling online customer behavior across multiple websites since it can naturally capture inter-sequence and inter-temporal interaction