Demand curve shifts
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When any factor that influences buying plans, other than the price of the good, changes, there is a change in demand for that good. When the quantity of the good that people plan to buy changes at each and every price, there is a new demand curve. These factors include changes in income, number of consumers in the market, changes in the price of a related good, etc.

Example 2

Assume the graph below reflects demand in the automobile market. Which arrow best captures the impact of increased consumer income on the automobile market?

Answer: D. Income is a shift factor of demand. An increase in income increases the number of automobiles demanded at each price. Therefore demand has shifted to the right.

• When demand increases, the quantity that people plan to buy increases at each and every price, so the demand curve shifts rightward.
• When demand decreases, the quantity that people plan to buy decreases at each and every price, so the demand curve shifts leftward.
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Subject 2. Basic Principles and Concepts
e demand curve tells how much is demanded at each price. To determine the quantity demanded, find \$4.00 on the vertical axis and read across until you meet the demand curve. Then read the quantity from the horizontal axis. <span>When any factor that influences buying plans, other than the price of the good, changes, there is a change in demand for that good. When the quantity of the good that people plan to buy changes at each and every price, there is a new demand curve. These factors include changes in income, number of consumers in the market, changes in the price of a related good, etc. Example 2 Assume the graph below reflects demand in the automobile market. Which arrow best captures the impact of increased consumer income on the automobile market? Answer: D. Income is a shift factor of demand. An increase in income increases the number of automobiles demanded at each price. Therefore demand has shifted to the right. When demand increases, the quantity that people plan to buy increases at each and every price, so the demand curve shifts rightward. When demand decreases, the quantity that people plan to buy decreases at each and every price, so the demand curve shifts leftward. A Change in the Quantity Demanded Versus a Change in Demand The demand curve isolates the impact of price on the amount of a product purchased.&