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#6-principles #69-ways-to-influence #social-proof
This principle also comes across in the weight we give the advice of other people around us – even people unqualified to give a good opinion.
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This principle also comes across in the weight we give the advice of other people around us – even people unqualified to give a good opinion. So if an office goer is unsure of what he should wear to a meeting, then he is sure to consult a colleague and wear a similar outfit. If a child is unsure of which ice cream flavor to p

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owner: El_Misterio - (no access) - 69 ways to influence.pdf, p15


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