#6-principles #69-ways-to-influence #social-proof
So if an office goer is unsure of what he should wear to a meeting, then he is sure to consult a colleague and wear a similar outfit.
If a child is unsure of which ice cream flavor to pick, then she is sure to consult a friend or sibling to choose a flavor.
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Parent (intermediate) annotation
Open itThis principle also comes across in the weight we give the advice of other people around us – even people unqualified to give a good opinion. So if an office goer is unsure of what he should wear to a meeting, then he is sure to consult a colleague and wear a similar outfit. If a child is unsure of which ice cream flavor to pick, then she is sure to consult a friend or sibling to choose a flavor.
Original toplevel document (pdf)
owner:
El_Misterio - (no access) - 69 ways to influence.pdf, p15
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