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#a-character #comunicacion #marketing #principle-7-tell-people-how-your-brand-changes-them #story-brand

In a good story, the resolution must be clearly defined so the audience knows exactly what to hope for. Once you know how your customers’ lives will change after they engage your brand, you will have plenty of copy to use in your marketing collateral. The success module of your StoryBrand BrandScript should simply be a list of resolutions to your customers’ problems. When we resolve our customers’ internal, external, and philosophical problems, we’ve truly created a resolution that will satisfy their story.

The three dominant ways storytellers end a story is by allowing the hero to:

  1. Win some sort of power or position.
  2. Be unified with somebody or something that makes them whole.
  3. Experience some kind of self-realization that also makes them whole.
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StoryBrand Principle Seven: Never assume people understand how your brand can change their lives. Tell them.
In a good story, the resolution must be clearly defined so the audience knows exactly what to hope for. Once you know how your customers’ lives will change after they engage your brand, you will have plenty of copy to use in your marketing collateral. The success module of your StoryBrand BrandScript should simply be a list of resolutions to your customers’ problems. When we resolve our customers’ internal, external, and philosophical problems, we’ve truly created a resolution that will satisfy their story. The three dominant ways storytellers end a story is by allowing the hero to: Win some sort of power or position. Be unified with somebody or something that makes them whole. Experience some kind of self-realization that also makes them whole. Winning Power and Position (The Need for Status) Offer access. Think Starbucks membership cards. (points and stuff) Create scarcity. Limited number of something or owning something few


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