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#a-character #comunicacion #marketing #principle-7-tell-people-how-your-brand-changes-them #story-brand

Winning Power and Position (The Need for Status)

  1. Offer access. Think Starbucks membership cards. (points and stuff)
  2. Create scarcity. Limited number of something or owning something few do creates status.
  3. Offer a premium. Think 80/20. Identify your 20% of clients and make them "VIP" "Platinum" or some shit.
  4. Offer identity association. Piensa en mercedes. Esta dificil pero es que tu marca los asocie con lujo.
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StoryBrand Principle Seven: Never assume people understand how your brand can change their lives. Tell them.
is by allowing the hero to: Win some sort of power or position. Be unified with somebody or something that makes them whole. Experience some kind of self-realization that also makes them whole. <span>Winning Power and Position (The Need for Status) Offer access. Think Starbucks membership cards. (points and stuff) Create scarcity. Limited number of something or owning something few do creates status. Offer a premium. Think 80/20. Identify your 20% of clients and make them "VIP" "Platinum" or some shit. Offer identity association. Piensa en mercedes. Esta dificil pero es que tu marca los asocie con lujo. Union that Makes the Hero Whole (The Need for Something External to Create Completeness) The reason stories end with the union of lovers has little to do with love. Rather, union betwee


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