Union that Makes the Hero Whole (The Need for Something External to Create Completeness)

The reason stories end with the union of lovers has little to do with love. Rather, union between male and female fulfills a desire for wholeness. The audience subconsciously experiences the joining of two halves. The subconscious idea is that the man needs to become more like a woman and the woman needs to become more like a man in order to be whole.

It doesn't have to be love necessarily. The controlling idea of this kind of ending is that the character is rescued by somebody or something else that they needed in order for them to be made complete. It’s about being made whole by external provision. A superhero deficient in a particular way could be helped out by another superhero who reenters the story at the end, for example.

Ways to offer external help for customers to become complete or whole:

1. Reduced anxiety. Will the use of your product lead to the relief of stress and a feeling of completeness?
2. Reduced Workload. Think "Tools". Customers who don’t have the right tools must work harder because they are, well, incomplete. But what if a tool you offer could give them what they’re missing? "The thing that'll make you superhuman"
3. More time. For many customers, time is the enemy, and if our product can expand time, we’re offering to solve an external problem that is causing an internal frustration. Not being able to “fit it all in” is often perceived by our customers as a personal deficiency. Any tool, system, philosophy, or even person who can expand time may offer a sense of completeness.