Ultimate Self-Realization or Acceptance (The Need to Reach Our Potential)
Movies like Legally Blonde, The Theory of Everything, and Whiplash are all about heroes who face great odds in their journey to prove themselves. Once proven, the heroes realize an inner peace and can finally accept themselves because they’ve reached their potential.
An outward demonstration of worth isn’t always necessary to create this kind of resolution. Heroes can also take an internal journey to come to the same conclusion.
When Bridget Jones realized she was too good for the boss with whom she desired a relationship, she came to an ultimate self-realization that returned her to a place of peace and stability. And while it’s true she didn’t close the story loop of uniting with the man she wanted, resolution is brought about as she abandons that goal in exchange for the greater fulfillment of self-acceptance and contentment.
The Dove soap advertising on women being draw by an FBI forensic agent should that. The point: many women don’t realize how beautiful they are.
Ways for a brand to offer a sense of ultimate self-realization and self-acceptance:
- Inspiration. If an aspect of your brand can offer or be associated with an inspirational feat, open the floodgates. e.g. HBR, Redbull.
- Trascendence. Invite them to a larger movement. Think FUBU.