Ends in Success
#a-character #comunicacion #marketing #principle-7-tell-people-how-your-brand-changes-them #story-brand
In a good story, the resolution must be clearly defined so the audience knows exactly what to hope for. Once you know how your customers’ lives will change after they engage your brand, you will have plenty of copy to use in your marketing collateral.
The success module of your StoryBrand BrandScript should simply be a list of resolutions to your customers’ problems. When we resolve our customers’ internal, external, and philosophical problems, we’ve truly created a resolution that will satisfy their story.