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on 29-Jan-2019 (Tue)

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Algorithm analysis is an implementation-independent way of measuring an algorithm.

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2.8. Summary — Problem Solving with Algorithms and Data Structures
ne Report A Problem Chapters 1. Introduction 2. Analysis 3. Basic Data Structures 4. Recursion 5. Sorting and Searching 6. Trees and Tree Algorithms 7. Graphs and Graph Algorithms 2.8. Summary¶ <span>Algorithm analysis is an implementation-independent way of measuring an algorithm. Big-O notation allows algorithms to be classified by their dominant process with respect to the size of the problem. [emptylink] [emptylink] [emptylink] Next Section - 2.9. Key Terms re




#Branding
Branding is a tricky thing to get right, because branding encapsulates anything you do that contributes to your customers’ opinions and feelings about your company.

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#Branding
Ultimately, the key is making “branding” into a quantifiable metric for which you can show concrete results.

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#Branding
A brand strategy is a long-term plan for developing a successful brand presence in order to achieve specific goals

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Branding Definition
#Branding
First, let's clear up the biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name. In truth, your brand is far more encompassing — it defines the visceral and frequently intangible aspects of your company identity.

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#Branding
Branding encompasses just about everything you do as a marketer, to some degree.

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#Branding
However you choose to present your content, there are a few things it needs to do: it should establish your personality, provide value to your customers, and helps build up their trust in your brand.

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#Branding
To make yourself heard above the online cacophony, you need to have the strongest, clearest voice.

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#Branding
Value proposition: the thing that makes them unique and better qualified than the competition.

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#Branding
Your value proposition is the core of your competitive advantage, and it is the most important thing people will take with them when considering your brand.

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Flashcard 3808906841356

Question
Extended syllabus Course Title Course Number Credit Eligible Student Class time T, Tr 10:30~11:45 Venue Professor's Picture Name: Homepage: E-mail: Telephone: Office hour/place: SBS Mission 1) To provide outstanding education grounded in Jesuit tradition that cultivates students to become responsible leaders of the global business through a developed contribution to mankind, and 2) To create new knowledge necessary for advancement of the academic world by emphasizing top-quality scholarship and research. SBS Vision “A Leading Business Schol in Asia” SBS Values and Related AoL Assesment Traits Two SBS core values (Leadership and Excellence) are incorporated in this course. Leadership This course focuses on the domain of Strategic Management and the roles and tasks of top managers. The course will provide an understanding for the total firm perspective and the means by which organizations create and sustain competitive advantage in a global context. Strategic management involves diagnosing a firm’s competitive situation and developing feasible solutions to the organizational problems that confront op managers. Excellence Two aspects of excellence are incorporated in this course: (1) I require ability to integrate functional knowledge in Management from my students, and (2) students are expected to understand functional knowledge in Management such as Porter’s 5 force model and generic busines level strategies. G: Globalization L: Leadership [AoL id#: 2-4; 2-5] E: Excellence [AoL id#: 3-4; 3-5] E: Ethics Ⅰ. Course Description 1. Description We study the modern theory and practice of bank management. Topics include the role of banks in an economy, banks and financial markets, financial innovations and bank management and risk management. This course will help students to understand the important issues in bank management and the financial industries. We will also study the problem of bank ethics with emphasis on government policy such as the community reinvestment act etc. The main teaching method is through lectures based on the main textbook and supplementary materials including real world examples and cases. 2. Prior learning contents No prerequisite courses required
Answer
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#Branding
A value proposition is a promise of value to be delivered. It's the main reason a prospect should buy from you, and not from your competitor.

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Special Sauce Element
#Branding
A couple of hamburger patties and a slice of cheese on a bun are just that—until you add “special sauce.” Then suddenly it’s a Big Mac: the biggest, best-selling juggernaut in fast food history. So what’s your special sauce? In a world of Whoppers, what makes you a Big Mac? Identifying the “special sauce factor” is the key to building your brand.

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#Branding
Little else matters if you can’t convince your customers that you will outperform the competition.

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#Branding
Anyone can say that they’re the best. Instead, use case studies to show them. By demonstrating a successful track record for your own agency, and the successes of your existing customers, you will have evidence that you can get the job done.

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#Branding
A buyer persona is like a character profile of the customer: who they are, what they want, and what their life is like. It expands on the generic “what they want to buy” info and puts a name and a face to it (buyer personas tend to have clever, alliterative names like “Personal Trainer Pete” or “Freelancer Fiona”). It also helps you to understand their underlying motivations for engaging with your brand, and hopefully for buying your product.

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#Branding
All blogs, white papers, and other inbound content should be written as if addressing this buyer persona. This makes it easier to target and connect with customers on a more personal, individual level, without having to tailor a different approach for every single customer

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#Branding
Detailing your ideal customers' daily routine is one of the most critical ways to “nail” in your branding strategy – because it gives you insight into the nitty gritty of what their customers actually care about.

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#Branding
Improve the quality of the persona over time by examining your customer base and refining the persona accordingly

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#Branding

Online, a brand has the ability – nay, the obligation – to know enough about their customer’s history that they can automatically create segmented, personalized experiences for them. If, for example, a customer bought three fly fishing rods from a sporting goods website, that should inform the types content you provide, which pages and products you show them, and which special offers you email them.

This is why it’s so important, when creating an inbound marketing campaign, to make sure that your site provides: 1) lots of content, and 2) targeted content.

Providing content on a wide variety of different niche topics that apply to your industry gives you greater opportunity to figure out what their potential customers are interested in, based on the content that they express interest in.

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#Branding
In every way, a company’s content is their brand online. It’s their salesperson, their store, and their marketing department. It’s their story. Every piece of content you publish online defines your brand. So, great content = great brand. Boring content = boring brand.

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#Branding

When developing your content strategy, ask yourself:

  • Is this topic interesting to the target persona?
  • Does this piece address their pain points?
  • Is this the format in which they like to consume their content?
  • Do they trust the way you’re presenting or are they unsure whether they should click?
  • Is this tone appropriate for the subject matter and reader?
  • Does this content have a purpose?

You should be answering “Yes” to all of those questions before you publish something.

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#Branding
Things like striking the right balance between casual and serious, helpful and intrusive, or educational or haranguing, will determine whether people find a brand appealing or abrasive.

So how will you know when you’ve struck the right balance? Start with the buyer persona, and mix their expectations with your "special sauce." Then, adjust over time based on feedback and results, just like any recipe from your kitchen.

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#Branding
The voice of your brand should naturally adjust to suit the medium in which the content is being published, as well as to the people you are attracting to those particular media.

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#Branding

Awareness is not enough. You may be aware of the Rolls Royce brand, but chances are you haven’t bought one. So how valuable is that brand awareness to Rolls Royce or its marketers? Zero. Zip. Nada.

Awareness, unless followed at some point by consideration, intention, and purchase (the typical sales funnel model), is worthless.

Unless you can correlate the awareness you create to purchases people make, you will never understand the ROI of your branding initiatives.

And if you don’t understand the ROI of your own branding initiatives, you’ll never be able to demonstrate their value to executives and other teams at your company

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#Branding

Understanding last-touch attributions is especially useful in optimizing landing pages, fine-tuning email campaigns, or any other content source that helped put the ball over the goal line to convert a prospect into a customer. It’s great bottom-of-the-funnel information.

In contrast, understanding first-touch attribution is extremely useful in improving your top-of-the-funnel marketing efforts. Knowing whether a lead came to your website as the result of an organic search (and for what term) or because they were tipped off to one of your Facebook posts by a colleague will help you concentrate your marketing and it's messaging where it will resonate best.

HubSpot’s Analytics tool is excellent for measuring the overall impact of branding campaigns.

The Attribution Report tool lets you analyze:

  • How the lead first found you
  • What the critical touch points were that led to conversions
  • Which marketing campaigns generated the most sales
  • What actions generated the highest quality leads
  • What to Measure and Analyze

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#Branding

Here are some specific metrics you can use to measure individual aspects of your branding efforts.

  • Determine which keywords, short and/or long-tail, result in the most clickthroughs to your landing pages. If you’re running paid campaigns, these are excellent venues to experiment with new brand elements, such as a new tagline, or a new value proposition, to see if it resonates and drives revenue.
  • See which blog content drives the most comments, social shares, and inbound links. While leads are great, the content that is commented on and shared the most is often an indicator of success.
  • Find out which email content drives the most forwards and reconversions, and to what segment of your list that content goes, so you can better align future email campaigns with other content that elevates your brand.
  • Learn which landing pages result in the highest purchase volumes, and most lucrative average sales per customer.
  • Test which links get the highest click-through rates on different platforms and make sure they’re up to date, regardless of what campaign you’re currently running.
  • Determine the correlation between the number of Likes you generate for your Facebook Page during a given campaign and their sales results for the same time period—or subsequent months, in the case of businesses with long sales cycles.
  • Find the type of social media content which results in the most engagement, and track whether that engagement ever leads to revenue-driving behavior in the future, and at what rate.

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